• SDG 14: Life Below Water

  • YTR contributes significantly to SDG 14 by focusing on revitalizing coral reefs and creating new marine ecosystems through their underwater art installations.
  • Their projects aim to restore and preserve marine biodiversity, which is crucial for sustainable ocean health.

• SDG 15: Life on Land

  • Although primarily focused on marine environments, YTR indirectly supports aspects of SDG 15 by promoting ecological balance and biodiversity conservation.
  • Coral reefs, as underwater ecosystems, are interconnected with terrestrial environments through various ecological processes.

• SDG 11: Sustainable Cities and Communities

  • YTR's efforts in establishing underwater ecotourism areas can contribute to SDG 11 by promoting sustainable tourism practices.
  • They aim to create awareness among local communities and tourists about the importance of marine ecosystem preservation.

• SDG 12: Responsible Consumption and Production

  • Through their use of biorocks technology and sustainable art practices, YTR promotes responsible consumption and production.
  • They emphasize the importance of using environmentally friendly materials and methods in their installations.

• SDG 13: Climate Action

  • Coral reefs play a vital role in climate regulation, making YTR's efforts crucial for climate action.
  • By restoring reefs and promoting their resilience, YTR contributes indirectly to mitigating the impacts of climate change on marine ecosystems.

Yayasan Terumbu Rupa (YTR) engages in coral reef conservation through innovative art installations and ecotourism initiatives. While their efforts primarily focus on restoring marine ecosystems and promoting sustainable practices. YTR's community engagement likely involves promoting inclusive conservation practices that empower women and marginalized groups. By raising awareness and fostering local partnerships, YTR aims to create economic opportunities and sustainable livelihoods, potentially benefiting marginalized communities dependent on coastal resources.

Yayasan Terumbu Rupa (YTR) operates with a business model centered on coral reef conservation, leveraging art installations and ecotourism as primary revenue generators. Their approach involves creating underwater art structures, branded as "Domus" installations, which serve dual purposes: revitalizing coral reefs and attracting ecotourists. Revenue is generated through ecotourism activities facilitated by these installations, enhancing local economies while promoting environmental conservation. YTR collaborates with local communities and stakeholders, fostering partnerships that support sustainable marine ecosystem preservation. Funding likely comes from grants, donations, and possibly partnerships with governmental or non-governmental organizations aligned with marine conservation and sustainable tourism goals. This business model not only sustains YTR's conservation efforts but also contributes to local community development and public awareness of marine biodiversity and conservation issues.

• Ecotourism Promotion: Central to YTR's marketing strategy is the promotion of ecotourism around their underwater art sites. By highlighting these locations as unique attractions, they aim to draw tourists interested in sustainable travel experiences and marine conservation. This approach not only generates revenue through tourism activities but also educates visitors about the importance of reef preservation.
• Partnerships and Collaborations: YTR collaborates with local communities, governmental bodies, and non-profit organizations to amplify their marketing efforts. These partnerships help in spreading awareness about their conservation projects, gaining local support, and expanding their reach through joint marketing campaigns and events.
• Educational Outreach: Beyond promoting their installations and ecotourism opportunities, YTR engages in educational outreach programs. These initiatives aim to inform the public about coral reef ecosystems, marine biodiversity, and the threats they face. By fostering understanding and appreciation, YTR builds a supportive community around their conservation efforts.
• Digital Presence: YTR maintains an online presence through their website and social media platforms. They use these channels to share updates on their projects, engage with followers, and promote upcoming events and initiatives. This digital strategy helps in reaching a global audience interested in environmental conservation and sustainable tourism.