• SDG 7: Affordable and Clean Energy: Promoting energy efficiency and sustainable transportation solutions.
• SDG 11: Sustainable Cities and Communities: Enhancing urban mobility and reducing environmental impact in cities.
• SDG 13: Climate Action: Contributing to climate mitigation efforts through reduced emissions.
• SDG 8: Decent Work and Economic Growth: Creating employment opportunities in the electric mobility sector.
• SDG 9: Industry, Innovation, and Infrastructure: Supporting innovation in electric mobility technologies.

• Inclusive Access: Ensuring that electric mobility solutions are accessible and beneficial to all genders, including marginalized communities, by considering affordability, accessibility, and usability factors.

• Employment and Empowerment: Providing equal employment opportunities and empowerment programs that benefit marginalized groups, including women and minorities, within their workforce and supply chains.

• Community Engagement: Engaging with diverse communities to understand their needs and preferences regarding electric mobility, ensuring inclusivity in their outreach and initiatives.

• Education and Awareness: Conducting educational programs and campaigns that raise awareness about the benefits of electric mobility among marginalized groups and emphasizing the role of sustainable transportation in improving their quality of life.

Based on Lectro's business operations and market positioning, here's a concise description of their business model:

Lectro operates within the electric mobility sector, specializing in the design, manufacturing, and distribution of electric bicycles. Their business model emphasizes providing sustainable urban transportation solutions that reduce carbon emissions and promote eco-friendly mobility. Lectro targets urban commuters and environmentally conscious consumers seeking convenient, efficient, and cost-effective alternatives to traditional transportation methods. Revenue streams primarily derive from the sale of electric bicycles and related accessories, complemented by income from servicing and maintenance. The company prioritizes continuous innovation, strong customer relationships, and strategic partnerships to drive market expansion and support their commitment to environmental sustainability.

Matador Lectro provides innovative lithium battery and battery management systems with an app. We offer robust lithium batteries that are long-lasting for storing generated power. Our lithium batteries deliver high reliability and storage capacity that can be customized to fit your needs.

In our effort to optimize energy usage, we provide an intelligent battery management system. Our power management system monitors, regulates, and optimizes the flow of energy from solar panels to batteries and electric loads, ensuring efficient and cost-effective energy usage.

Product Advantages:

- Certified up to 40% TKDN and ISO
- Guaranteed warranty and after-sales support
- Competitive pricing
- Battery pack systems can be used for various types of electric vehicles in Indonesia

Lectro employs a robust strategy encompassing marketing, distribution, and sales to promote its electric mobility solutions effectively. Their marketing efforts are targeted towards urban commuters and environmentally conscious consumers, emphasizing the benefits of their electric bicycles such as reduced emissions and cost-effectiveness. They leverage digital platforms extensively for outreach, utilizing social media, online advertising, and a user-friendly website to showcase product features and engage with potential customers. Distribution channels include partnerships with bicycle shops and online direct sales, ensuring broad accessibility and personalized customer experiences. Lectro's sales approach focuses on educating customers about electric bicycles, providing comprehensive after-sales support, and implementing promotional tactics to drive conversions and customer loyalty. This integrated strategy reinforces Lectro's position as a leader in sustainable transportation solutions, committed to enhancing urban mobility while promoting environmental stewardship.