PT Mitra Sejahtera Membangun Bangsa (MSMB), the sustainable development needs primarily revolve around enhancing agricultural productivity through advanced technologies while promoting environmental sustainability. Their initiatives aim to address the challenges of inefficient farming practices, low agricultural productivity, and limited access to modern farming technologies among Indonesian farmers. By promoting sustainable agriculture and integrating smart farming solutions, MSMB contributes to long-term environmental stewardship and socio-economic development in rural communities.

PT Mitra Sejahtera Membangun Bangsa (MSMB) focuses on integrating gender equality and addressing marginalization through its smart farming initiatives. By leveraging technology like IoT-based applications, MSMB aims to empower marginalized farmers, including women, by providing them with precise farming tools and access to markets, thus enhancing their productivity and income. MSMB's efforts in sustainable agriculture promote inclusivity by ensuring that both men and women in the farming community benefit from advanced agricultural practices and improved economic opportunities.

PT Mitra Sejahtera Membangun Bangsa (MSMB) operates with a comprehensive business model centered on advancing Indonesia's agricultural sector through integrated solutions. Beginning upstream, MSMB collaborates with local farmers to develop and optimize agricultural land using smart farming technologies under their RiTx Bertani platform. This involves providing expertise and tools for precision farming practices, enhancing crop yields and quality. Moving downstream, MSMB ensures efficient distribution and marketing of agricultural products, bridging farmers directly with markets to maximize profitability and economic impact. Their business model emphasizes continuous innovation, collaborative partnerships, and sustainable practices, aiming to foster agricultural resilience and prosperity across Indonesia.

Smart Farming Technology integrated with RiTx Bertani.

RiTx Bertani App

RiTx Bertani is an IoT-based android application that is integrated with various smart farming 4.0 technologies such as:

• Jinawi (smart fertiziling recommendation system)
• Bathara (smart pest magement system)
• Amertha (smart irrigation and fertigation system)

Smart Greehouse, greenhouses that are connected to IoT technology and equipped with precision irrigation and fertigation systems and automatic climate control.  

Marketing strategy includes targeted campaigns to raise awareness about smart farming innovations through digital platforms, industry events, and partnerships with agricultural associations. Distribution efforts focus on ensuring efficient delivery of smart farming equipment and technologies to rural areas, collaborating closely with local distributors and farmer cooperatives. Sales strategies involve personalized consultations with farmers to understand their specific needs, offering tailored solutions that enhance agricultural productivity and sustainability. MSMB's integrated approach in marketing, distribution, and sales supports their mission to empower Indonesian farmers and drive sustainable agricultural development.

More than 10.000 Farmers connected to RiTx Bertani App